{"id":501,"date":"2012-09-16T14:08:30","date_gmt":"2012-09-16T14:08:30","guid":{"rendered":"http:\/\/www.voronova.de\/?post_type=portfolio&p=501"},"modified":"2012-10-28T19:27:20","modified_gmt":"2012-10-28T19:27:20","slug":"dornier","status":"publish","type":"portfolio","link":"https:\/\/www.voronova.de\/?portfolio=dornier","title":{"rendered":"Dornier \/\/ Brand Development"},"content":{"rendered":"

The former \u00a0aircraft manufacturer\u00a0founded\u00a0in 1914 by\u00a0Claude Dornier\u00a0looked for DNA and design for a family of products that would carry the name ‘Claude Dornier’. According to the briefing we came up with the fact that the product family should have a common signature but the family’s components need to have independent charisma and take unique position in the market of the brand “Dornier”.<\/p>\n

After\u00a0analyzing\u00a0the brand Claud Dornier and the character of its founder and deriving the potential consumer profile we developed Dornier Traveler’s Collection.<\/p>\n

Light aluminum\u00a0combined with\u00a0high-quality leather creates a unique look of the product line.<\/p>\n

Each item is provided with labels like DO-1, DO-2, etc that correspond with the airplanes designed by Claude Dornier.<\/p>\n

 <\/p>\n

Claude Dornier Award, \u00a02nd Price<\/strong><\/p>\n

 <\/p>\n

Team:<\/em><\/p>\n

Tatjana Voronova<\/em><\/p>\n

Franziska Recht<\/em><\/p>\n

Verena Katz<\/em><\/p>\n

Christine H\u00f6lscher<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The former \u00a0aircraft manufacturer\u00a0founded\u00a0in 1914 by\u00a0Claude Dornier\u00a0looked for DNA and design for a family of products that would carry the […]<\/p>\n","protected":false},"author":1,"featured_media":512,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"portfolio_category":[],"_links":{"self":[{"href":"https:\/\/www.voronova.de\/index.php?rest_route=\/wp\/v2\/portfolio\/501"}],"collection":[{"href":"https:\/\/www.voronova.de\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.voronova.de\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.voronova.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voronova.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=501"}],"version-history":[{"count":1,"href":"https:\/\/www.voronova.de\/index.php?rest_route=\/wp\/v2\/portfolio\/501\/revisions"}],"predecessor-version":[{"id":514,"href":"https:\/\/www.voronova.de\/index.php?rest_route=\/wp\/v2\/portfolio\/501\/revisions\/514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.voronova.de\/index.php?rest_route=\/wp\/v2\/media\/512"}],"wp:attachment":[{"href":"https:\/\/www.voronova.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=501"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.voronova.de\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}