Fitfox logo and packaging design are projects that I loved working on. I am not saying it was easy, but I have enjoyed it a lot. Billions of logo designs somehow incorporate the image of a fox in them. To come up with a simple, recognizable, and yet unique mark was a tough challenge. However, once I have found the direction, it was a pure joy to build the grid and then letting the shape of a fox looking back emerge from it. It was pure magic.
Fitfox first product was a skipping rope that should be equally appealing for male and female audiences. Denim blue and dirty pink colors unite the masculine and feminine energies in one brand and speak to both genders’ strength and dynamic.
