Dornier // Brand Development

The former  aircraft manufacturer founded in 1914 by Claude Dornier looked for DNA and design for a family of products that would carry the name ‘Claude Dornier’. According to the briefing we came up with the fact that the product family should have a common signature but the family’s components need to have independent charisma and take unique position in the market of the brand “Dornier”.

After analyzing the brand Claud Dornier and the character of its founder and deriving the potential consumer profile we developed Dornier Traveler’s Collection.

Light aluminum combined with high-quality leather creates a unique look of the product line.

Each item is provided with labels like DO-1, DO-2, etc that correspond with the airplanes designed by Claude Dornier.

Claude Dornier Award,  2nd Price

Team:

Tatjana Voronova

Franziska Recht

Verena Katz

Christine Hölscher